How to Sell Books by the Truckload on Amazon

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How to Sell Books by the Truckload on Amazon

By: Penny Sansevieri

Synopsis of How to Sell Books by the Truckload on Amazon:

Amazon wants you to sell a lot of books. And How to Sell Books by the Truckload on Amazon teaches you exactly how to do it. Internationally renowned Amazon book marketing expert, Penny Sansevieri, has created the ultimate guide for mastering the Amazon marketing system.

And in moments it can be right at your fingertips! The savings in time you’ll gain is enormous—when compared to painstakingly researching this information yourself.

When you follow Penny’s time-tested proven formulas you’ll instantly skyrocket the exposure you receive and kick your book promotion campaign into overdrive!

Plus, you can bypass all of the misinformation out there about how Amazon works. That’s because every secret you need to know to understand the Amazon marketing system inside and out is right here, in How to Sell Books by the Truckload on Amazon. Penny Sanseveri takes you step-by-step through simple and dynamic processes that show you how to:

• Get top visibility for your book on Amazon
• Increase sales through perfectly-timed pre-order campaigns
• Leverage a secret tool to get hundreds of reader reviews
• Use Kindle Unlimited to your greatest advantage
• Boost sales by knowing when to give away your e-book – it really works!
• Use keywords and book descriptions that puts your book in front of tons of buyers
• Identify and locate secret categories that drive bigger sales

Get your book ranked #1 in your category!

My Review of How to Sell Books by the Truckload on Amazon:

Marketing Fiction: Growing Super Fans 

by Penny C. Sansevieri

Super Fans, by definition, are much more engaged than regular fans. And you don’t need millions of Super Fans to create a bestseller. In fact, according to The Curve by Nicholas Lovell, you only need 1,000. Why such a low number? Because Super Fans are massively engaged, they love everything you write and they’ll help you spread the word, if you ask them.

So, let’s talk about freebie promotions. Author Christina George decided to take this process a step further and she wrote back to all the readers (yes, all 200 of them), telling them that they’d been included in her Exclusive Reader Club which means that they would get access to her next book, for free, just for writing (and posting a review, although she did not ask them for a good one, just that they post a review). This model helps to build a community with readers. She also invited the readers who wrote to invite up to ten of their friends to join this “club” and again, the “cost” of entry was a review. She didn’t even tell them to buy the book, if the reader felt that $1.99 was an unfair price, she’d send it to them for free.

Now this might seem counterintuitive to you, but what she’s doing is building solid rapport with her readers, building trust, and also being fair. She wants a review but if you don’t want to buy the book, you don’t have to. To date, no one has asked for a freebie. Why? Because they came into this “funnel” through a friend. A friend tells them about the book and “you should sign up for book three for free,” and since we trust our friends, we know that they probably know what we like. We’ll see where this winds up when her next book comes out, but for now, this is turning out to be a great way to build an eager tribe of Super Fans.

The Magic of Engagement

Now comes the hard part: Engagement. If you’re a fiction author this is a little tougher. I mean your book is fiction so what can you talk about, really? Well, actually, lots of stuff. Let’s start first with your website. Forget the static site; we already know that you should not have a static site but to go even deeper than that, your site should be a glimpse into your world or the world of the book. Open the Kimono and give readers a look inside your world and your book.

The other piece of this is newsletters and getting sign-ups. Let’s have a look at both:

• Newsletters: With social media changing formulas for exposure, it’s becoming harder to get seen in social, that’s why now, more than ever, you’ve got to have a newsletter. Start building your list early because in the next year or two you’re going to see a big boost toward paid exposure in social media. Facebook has done it, G+ is ramping up to do ads, and soon we’ll see Twitter and Instagram going the way of paid exposure. While none of these sites will go into a 100% paid format, you will see a sharp decline in engagement if you have a free account.

• Upgrade your Ethical Bribe: There was a time when giving away a chapter of your book was a great thing, not so much anymore. You really need to make your ethical bribe interesting enough to get folks to sign up for it. Don’t give them something they can get elsewhere without having to give up their email. Sample chapters can be read on Amazon, for example. Fiction authors should consider a monthly drawing for a gift card. There’s a system called Rafflecopter we use that will take names and sign-ups and randomly pick a winner for you. It’s a pretty sweet system actually.

I spoke to some authors at Romance Writers who were big-name, bestselling authors who told me that they were worried because their sales were dropping and what should they do? Many of them started writing in an age where they could easily own the market. There wasn’t a ton of competition and a single post on social media could sell a hundred books. Sadly, those days are gone. If you’re reading this thinking: This is me, my sales are dropping! Take heart. You can turn this around. Restart your thinking and pretend that today is the first day of your writing career. Starting with a fresh look is often the best way to kick any marketing campaign into a better, and often higher, gear.

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert and an Adjunct Professor with NYU. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of fourteen books, including How to Sell Books by the Truckload. AME is the first marketing and publicity firm to use Internet promotion to its full impact through online promotion and their signature program called: The Virtual Author Tour™ To learn more about Penny’s books or her promotional services, you can visit her web site at http://www.amarketingexpert.com. To subscribe to her free newsletter, send a blank email to: mailto:subscribe@amarketingexpert.com Copyright ã 2015 Penny C. Sansevieri

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You can enter to win an Amazon Optimization Package, valued at $999! Oh my goodness! This is pretty exciting! This giveaway is open to U.S. and Canadian residents and ends May 30 at 11:59 p.m. EST.

a Rafflecopter giveaway

Learn more about this program on How to Sell More Books on Amazon.