Real Uggs vs. fake Uggs

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If you see someone selling Uggs (or Coach or Northface or Louis Vuitton or basically anything with a desirable brand name) out of their trunk or at a “home party” (yes, that really happens)…you know you’re probably getting fake boots. At least, I hope you know you’re getting fake Uggs.

But what about when you’re shopping online? You might not know off the top of your head where to shop for Ugg boots, so perhaps you google “Uggs.” Makes sense, right? So the first few search results are the official Ugg Australia website (and you probably skip that, because you’re looking to get a good deal, right? Of course!), Nordstrom, Zappos, Amazon, Wikipedia, and then you spot a website that advertises Uggs for up to 75 percent off retail! I mean, if it’s on the first or second page of results — it’s gotta be legit, right? It’s not like some counterfeit site can rank that high when they’re selling fake Uggs, right? Of course not!

Websites such as these look totally legit — they feature the real Uggs logo and pictures and all that. And their prices are reasonable, not “no way can this be real” prices (aka “these must be fake Uggs” prices), but decent prices. So, am I interested in Uggs on sale? You bet! Then you find out they also offer free shipping. Right about that time, you know they’ve got you, hook, line, and sinker…and so do they.

"Real Uggs Fake Boots Counterfeit Bailey Button Boots"

Now it’s time to ask yourself the question you don’t really want to hear the answer to: Are you ordering real Uggs or overpriced fake Uggs?

I hate to break it to you, but if you’re ordering Uggs “on sale” or at “outlet prices,” you are most likely ordering fake Uggs.

Sorry. But it’s true.

A while back, I googled something related to Uggs (like “Uggs outlet” or “Uggs on sale” or some such nonsense) because I wanted to get a new pair of Uggs without paying an arm and a leg. I didn’t want fake Uggs, mind you…I wanted to buy real Uggs but I wanted to save a few bucks. So I ordered a pair of Ugg Bailey Button boots in black from Notion Fashion. They claimed that the Bailey Button boots at that time were retailing for about $140 but they had them “on sale” for $90 (plus free shipping)! You guessed it…I ordered them.

Then I received an e-mail with the tracking information, which is when I first learned that the boots were coming from China. Nothing on their website indicated that the company was headquartered in China and, if memory serves, I think they did their best to make it seem like they were based in the United States. Now I start to wonder if I was getting real Uggs or fake Uggs. So I sent the company an e-mail.

I wasn’t aware that you were located in China. Are these authentic Uggs? Because if you’re not an authorized retailer of Uggs, I sure hope I’m not getting counterfeit Uggs for $90.

I do not want counterfeit Uggs, so if that’s what is on its way to my home, could you let me know how to go about getting a refund if that is the case?
Here’s the reply:
Sorry for the delay reply
Our boots are original. They come with the original box and dust bag
when you receive them, if you are not satisfied with them, you can return

All right. So I waited a few days until the package arrived.

"Ugg Bailey Boots Fake Boots"

Oh, this bodes well. They didn’t even put it in an outer box to ship it to another continent. Oh boy.

"Uggs Bailey Boots Fake Boots"

Well, the boots were in an Ugg boots box, so maybe — just maybe — everything was just fine. Inside the box I would find real Uggs at a great price and not fake Uggs that I’d been prematurely spazzing about. Everything was going to be just fine after all.

Nope. Everything was not just fine.

And so the battle over fake Uggs begins…

I emailed the company a second time, this time with photographs of the fake Uggs they had sent me.

I just received my boots. They look really good, for counterfeit Uggs. Unfortunately, since I paid $90 for what I was assured are authentic Uggs, I am not too pleased. Here is the link to the authentic Ugg Bailey Boot

"Ugg Bailey Button Fake Boots Counterfeit Uggs"

If you look at the different angles, you can see from the pictures I’ve enclosed that the boots I received have multiple, visible flaws…which would indicate that these boots are not, in fact, authentic. The boots also have a stiff outersole, which is another indicator that the boots are not genuine Uggs, as shown on this page, a resource on counterfeit Uggs.

I will admit, you do a better job than most as far as knock-offs go. But, the bottom line is, these are not authentic Uggs and I want my money back. So, how do you handle such a situation? I will not pay shipping to China to get a refund for counterfeit Uggs. There should be zero out-0f-pocket costs to me, given the fact that you are misrepresenting your products and selling an illegal product, which you assured me was NOT the case. 

So, if you can issue a prepaid shipp ing label or arrange a pick-up for the return, then that would be great. Please do not quote your “policy” to me, as I know you’ve stated that I am welcome to return my order within 5 days if I am not pleased with the quality. This is not a quality issue. It is a COUNTERFEIT issue. You have lied, misrepresented, and committed fraud. Your policy does not apply in this instance. I am requesting a refund of $94.15 immediately. If this is a problem, I will file a fraud claim and deal with matters that way. 
If you’d like more pictures of the flaws in these counterfeit Uggs, just let me know. I have more I can send, I just didn’t want to clog your inbox. 

I figured this was a lock, since real Uggs simply do not have imperfections, period. And, I had done some research (too little too late, it turned out) on the Ugg Australia website, which has great resources on counterfeit products. For instance, the soles of real Uggs are flexible, whereas the soles of fake Uggs tend to be stiff or difficult to bend (like the ones I received). In addition, the stitching on real Uggs is perfect, with no loose threads or poor craftsmanship, as was evident on my fake Uggs.

"Fake Uggs Counterfeit Uggs Bailey Boots"

In spite of this, I received this reply from the company:

Sorry for the delay reply
we check the photos that you sent. There are some thread around the boots
so sorry for that. you can cut it off
when you buy boots on our website, we can give you discount
If you return, you will lose shipping fee to return

I fired off this e-mail:

"Real Uggs Fake Boots"

How about you check some more photos? Uggs do not have “threads” around the boots. I sent you the link to their Counterfeit Education.

Uggs do not have “threads” around the boots, as the boots you sold me do. They do not have flaws and sloppy stitching and mistakes, as the boots you sold me do. They also do not have stiff outersoles, as the boots you sold me do. Those are indicators that the boots are COUNTERFEIT. By the way, in picture #1, those are not “threads.” That’s the lining of the boot sticking out. I’m sending you some more pictures so you can see more of the flaws that indicate these are COUNTERFEIT. I don’t know how much evidence you need, but I can provide ALL you want. I checked with Uggs and you are not an authorized retailer. According to Uggs, only authorized retailers have their products to sell. Can you explain that? 

I stated very clearly in my email that, given the fact you have misrepresented your product, lied about your product, and committed FRAUD in this transaction, your policy means NOTHING to me. I will NOT pay shipping costs to return COUNTERFEIT Uggs to you in order to get my refund. I have gotten an estimate from the U.S.P.S. website, and I’m looking at approximately $34.50 to ship these COUNTERFEIT Uggs to China, which is the cheapest option. There is no way that I will pay the equivalent of 1/3 of the actual transaction charge to facilitate my refund for a fraudulent transaction. It is absurd and unconscionable for you to suggest (or demand) that I do so. Let me re-state this. 

Because you have committed fraud, have misrepresented your website and your product, and have LIED about the authenticity of the product I purchased from you, I WILL NOT PAY SHIPPING TO RETURN THIS ITEM TO YOU. 

The burden is on you to make this right. If you want to arrange to have this item picked up by a freight carrier (UPS, FED Ex, whoever) or supply a PREPAID shipping label, I will be more than happy to work with you. I’m not certain what you mean by “you lose shipping fee to return.” I think you mean that return shipping is my responsibility. For the previously mentioned reasons, that is NOT the case. You cannot commit fraud and sell me a counterfeit product and then expect me to pay anything to facilitate a return. Again, I should not and will not be out-of-pocket for anything on this item. If you mean that your plan is to refund my money LESS the shipping to get it here, that is also unacceptable. You committed FRAUD. Do you understand how you are the party in the wrong in this situation? 

So, to sum up:

1. Will you arrange for prepaid shipping (to be paid by YOU) to have these counterfeit boots returned to you?

2. Will you be issuing a FULL refund ($94.15) when you receive the return of these counterfeit boots (given you pay for return shipping)? 

If you refuse to arrange and PAY for return shipping for this counterfeit product and/or refuse to issue a FULL refund for the total purchase price of $94.15, I have no choice but to file a fraudulent claim for this transaction. 

I look forward to your reply.

Before I received her response, I sent her another e-mail with more pictures documenting the flaws in the fake boots that I had received:

"Real Uggs Fake Boots Ugg Bailey Button"

Here are more pictures that document flaws in the crafstmanship of the boots you sold to me under the premise that they were authentic Uggs. These flaws, however, are indicators that they are COUNTERFEIT, as evidenced by the Uggs Resource on Counterfeit Education.

If you would like MORE pictures, do not hesitate to ask. I can take as many pictures as you like. However, it would seem that the half dozen or more flaws would be enough evidence to prove that these are COUNTERFEIT, not authentic. I’d be happy to take a picture of someone trying to bend the sole of the boot, which is impossible to do because it is COUNTERFEIT, not authentic. 

I don’t think I need to provide more photographic proof that you have committed FRAUD in this transaction. I am requesting a refund in FULL, of $94.15, for this fraudulent transaction. 

Thank you.

Here’s her response:

Sorry for the delay reply 

Our boots are original.

The quality is very good 

Besides the price is so cheap 

Now there are three ways to solve this problem 

1st, you afford the shipping fee to return the boots, when we receive the boots, we will return partial money to you 

2nd, we can resend another pair to you. you just paid shipping fee

3nd, you can keep this pair, we will return partial money to you as compensate 

Best regards

3nd? What the hell is 3nd?

At this point, I was frustrated but our e-mail exchange was getting borderline amusing. I was pretty sure that I could file a fraud claim and be done with it, since I had used my debit card for the purchase of what I thought were real Uggs but turned out to be fake Uggs. Yet, I replied. I couldn’t help it.

Yeah, I don’t think that’s appropriate, ethical, or legal. So, I will just file a fraud claim with my bank and they can resolve the matter, since you refuse to do so. 

“Our boots are original.” Original what? Not original Uggs, as I’ve already proven. 

"Real Uggs Fake Boots Counterfeit Uggs"

“The quality is very good.” See above. Or, see my numerous pictures. 
“Besides the price is so cheap.” SO cheap? $90 for counterfeit boots? Yeah, not cheap. I can get the real thing for $150. 
As for your “offers” I reject all three. I explained repeatedly that I will NOT under any circumstances pay to ship COUNTERFEIT boots to get a refund on a fraudulent transaction. Now you’re saying you’ll only give me a partial refund? That’s not how it works. 
As for option #2, to get another pair? Why would I want another pair of counterfeit Uggs? I don’t want the crap I have now.
As for option #3, accepting counterfeit Uggs (which I’ve repeatedly stated that I do NOT want) and accepting partial refund? Also unacceptable. 
You also fail to mention the amount of this “partial refund,” which could be $10, for all I know. I know I will NOT accept it, period. I will let my bank handle the fraud and move on from there. 

Here’s how she responded:

Sorry for the delay reply
If you indeed don’t want them, please return. when we receive them, we will return full refund to you
So sorry for the emails before
Now we also want to end the discussion asap
Wait for your reply

I’m sorry, but…WHAT? I am particularly fond of the “we also want to end the discussion asap.” Really? Are you in a position to tell me to stop contacting you after you sold me fake Uggs for $90? Uh, yeah, not really.

At this point, I realized it was time to contact my bank, which I informed the company, via e-mail.

I have repeatedly stated that I indeed DON’T want COUNTERFEIT Uggs. In fact, I told you that before I even received them. However, I will once again state: 


I do not know how else to state this in terms so that you comprehend it. Shipping to China (which you cleverly hide from customers until they’ve made their purchase) is expensive. It will cost approximately $35+ to ship these COUNTERFEIT Uggs to you. I will not and should not have to pay anything to get a refund on a fraudulent transaction that is entirely your fault due to misrepresentation, lies, and a counterfeit product. Therefore, unless you are willing to pay for return shipping, you are indeed correct…we can end this discussion. 
We can just let my bank resolve the fraudulent transaction.

Then…she had the cajones to reply. Get this:

Sorry for the delay reply
you choose and buy boots by yourself.
Now you want to cancel the order. you of course return them and paid the shipping
We have given up one step. we said that when we receive the boots, we can return full refund to you
Best regards

Seriously? That’s what they’re going with? Because they didn’t “force” me to buy their fake boots then it’s my fault? Wow.

But, anyone who knows me knows that I am like a dog with a bone…and this was not something that they’d get the last word on. No, sir. So…I replied. Again.

"Fake Boots Counterfeit Uggs Real Uggs"

Stop emailing me this nonsense. You refuse to address the fact that you committed fraud by misrepresenting your products, appropriating Uggs images and copyright symbols, and lying about the authenticity of your products. You have repeatedly lied about the boots you see, which are COUNTERFEIT. 

“you choose and buy boots by yourself” So I’m to blame because you misrepresent yourself as a legitimate company that sells authentic Uggs when, in fact, you are a company in China pretending to be something you aren’t, selling a COUNTERFEIT product? Don’t think so.
“Now you want to cancel the order” I’m not just changing my mind or being fickle. I DO NOT WANT COUNTERFEIT UGGS. Can you understand that? Finally????
“we have given up one step” No, you haven’t. Of course you should issue a full refund. YOU’RE COMMITTING FRAUD!!! 
That’s why I will NOT pay for shipping to CHINA!!!! If you let people know you were in China, you’d lose a large percentage of your sales! That’s why you portray yourself as being an American company. 
I have filed a fraud claim with my bank. They will resolve the matter. 
This discussion is over.

But apparently they didn’t want to go down without a fight, either, because they responded yet again. I can’t make this stuff up.

we have tried our best to solve the problem with you
Now we have no words to say

Really now? This was their best effort to solve the problem of selling me fake Uggs that they advertised as real Uggs on their website? Eek. Even the “Bailey button” fell off. I mean, it’s the Bailey button boot, for crying out loud…you’d think the actual button would be attached firmly.

"Real Uggs Fake Boots Bailey Button"

I looked for this website to see if it was still up and running (even though my bank probably reported them to the appropriate authorities, and I reported them to Ugg Australia) and this was what I found:

"Counterfeit Tory Burch Products Fake Boots"

Ha! In fact, the url redirects to, which I think that is awesome. In addition, the original website, Notion Fashion, is now listed on the Ugg website as one of thousands of known counterfeit sites. Ugg also offers an invaluable service — you can enter the name of any website selling Ugg products and they will tell you instantly if the company is an authorized retailer of Uggs.

As it turned out, because I paid with a debit card, I was able to file a fraud claim with my bank for the cost of the fake boots, and they reversed the charge. So, yay me. And the boots went in the trash. Because, if I’d wanted knock-offs, I could get them locally. But I didn’t, and don’t. The bottom line is: Brand name merchandise comes at brand name prices. Period. If you’re getting a deal that seems too good to be true…well, it is.

Please note: Getting bamboozled, swindled, tricked, scammed, conned, whatever you want to call it by people who are, to put it simply, criminals, DOES NOT MEAN YOU ARE STUPID. It happens to a lot of people because the criminals are good at what they do. So if it ever happens to you — and I sincerely hope it doesn’t — just go through the proper channels (whether that means contacting your bank, your credit card company, Paypal, or whoever) to resolve the issue.

Of course, that doesn’t mean you can’t have a little fun via e-mail with the jerks who took your hard-earned money and sold you fake Uggs. It’ll make you feel a little better. Not a lot, but a little.

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  1. Linda Henderson says

    I would love to have a pair of Uggs but I seriously can’t afford them. They do look like they would be incredibly comfortable.

  2. says

    YAY!!! We’re alot alike! I will fight them to the end too!! The sad thing is that so many would just bite the bullet,blow it off and take it as a lesson learned….that’s why these frauds get away with it for as long as they do!! I also will go without and NEVER support a FAKE!!
    Thanks for this very informative post

  3. Lee says

    Fake everything is such a huge problem now especially stuff coming out of china. I think they have copied just about everything there is to copy now. Some like your ugg boots are really good. I got deceived on an ice watch I bought over the Internet. It looked bang on and had all the certificates with it. Only found out it was fake when it went wrong and tried to get a refund.

    Keep battling lee

  4. Maria Iemma says

    Now a days you have to be vigilant when spending money to make sure that the items you are purchasing are real and not fake. Here in NYC it is a big problem

  5. jackie says

    the big thing in our area is ugg home parties.. Selling fake uggs and not telling the host that their fake and all her friends also …

  6. says

    This is a terrible experience for me when I received my online UGG order from UK seller this morning. That’s the reason I google and found your post. I would like to do the same thing as what you have done. Unluckly, I can not afford to buy the new pair again in huge price. Sad.

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