Social Media Commerce for Dummies, by Marsha Collier ($26.99)
Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.
- Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities
- This step-by-step guide explains social media commerce and shows what you can accomplish
- Helps you determine the sites where your business should have a presence
- Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks
- Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing
Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
The front cover of Social Media Commerce for Dummies tells you that you will learn to “build your revenue and customer base through social media, use social media to improve customer service, locate sites that offer the best connection to your customers, and track results.” That’s a lot to offer in under 300 pages, but it does. And then some. And because it’s about strategies and tactics in social media, it’s not something that will become outdated.
I don’t have a “business” so I’m not actually seeking to utilize social media for commerce — but that’s the beauty of this book. The principles are largely the same, whether you’re trying to sell a product (or products) or trying to market your brand or trying to market your blog. I found that there was plenty in Social Media Commerce for Dummies that applied to me and my objectives.
For instance, “Creating a Social Media Policy” and “Knowing Where to Share Your Content” are just two chapters that provide valuable content for me. Chapter 9, “Seizing the Social Media Conversation,” is another must-read for anyone who has an online presence; it discusses Twitter, Facebook, Google+, and LinkedIn. How about using photos? It discusses the use of your own as well as photos from other sources…how to use Pinterest effectively…utilizing mobile functions such as making your site mobile-friendly, developing apps, and “checking in.”
“Monitoring Your Online Reputation” is another big chapter, for brands, as well as for bloggers, as is “Improving Productivity with Apps and Widgets.” I could go on and on about why and how Social Media Commerce for Dummies is a must-read/must-have for those who work online but there’s just so much to mention. But believe me, it should be on your book list — it will serve not just as a book you read for pointers and better understanding of social media, it will be a go-to reference for all things related to your business, your brand, your blog. I highly recommend this book to anyone who uses social media.
I was not compensated for writing this post. I received a copy of the book for review. My opinions are 100% honest and 100% mine.