If you’re a blogger…or someone who runs any sort of website, SEO (search engine optimization) is the thing you focus on (it should be in the top five, anyhow). But how do you write for SEO? Surely, you can’t just fire up your laptop and write and write and write, click publish, and think that everything will work out on its own.
That’s not quite how SEO works. Sorry, folks, but it takes some effort. The effort is well worth it in the long run, however. Here are a few pointers that will get you in moving — or writing — in the right direction.